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The Most Important Luxury Trade Shows

January 2, 2018
luxury trade shows

A list of luxury trade shows worldwide

The year 2017 is nearly at its end. 2018 is going be a big year for a lot of luxury entrepreneurs. Luxury trade shows are one of the most classical and most established ways of acquiring new business, and as such the ticket and exhibition fees are usually priced at a premium. Visiting or exhibiting at a trade show should also follow some tactical rules and things like lead generation, your CRM, and email marketing should be integrated into your trade show plan to maximize your effectiveness and follow-up campaigns.

Nonetheless, we thought it would be a good idea to provide a little overview of some of the most important b2c focused trade shows for different luxury sub-industries, so in the case you have included the budget for shows in your 2018 marketing mix, you can already plan your schedule ahead of the coming year. So here we go.

Yachting Trade Shows

The Dubai Boat Show – Feb/March 2018

The Fort Lauderdale International Boat Show – Oct/Nov 2018

The Monaco Yacht Show – September 2018

Interior Design & Furniture Trade Shows

Maison & Objet – January 2018 & September 2018

Stockholm Design Week – February 2018

Salone del Mobile – April 2018

ICFF – May 2018

Decorex – September 2018

Jewellery Trade Shows

Baselworld – March 2018

Hong Kong International Jewellery Show – March 2018

JCK Las Vegas – June 2018

Hospitality Trade Shows

The Hotel Show Dubai – September 2018

The Independent Hotel Show – October 2018

ITB Berlin – March 2018

Car Salons

IAA Frankfurt – September 2018

Monterey Car Week – August 2018

Beijing Auto Show – April 2018

Art Fairs

NADA – March 2018

Art Basel – June 2018

FIAC – October 2018

Aviation Trade Shows

The Elite – May 2018 & September 2018

EBACE – May 2018

Conclusion and Trade Show Checklist

luxury trade shows

So now that you have a nice little list of important events, you should make sure that you tick all the boxes when it comes to preparation:

  • Coach your sales reps
  • Plan and design your booth
  • Hire service staff/hostesses if necessary
  • Create and print relevant marketing materials
  • Include some SWAG at your booth (get creative to capture attention)
  • Be digital, have computers and tablets ready to show off your products
  • Have live samples and prototypes if possible
  • Make sure you can take and process orders right on the spot
  • Make a list of relevant key players you want to interact with
  • Do some outreach and try to schedule some meetings/ lunch/dinners in advance.
  • Be ready to scan badges or collect name cards
  • Integrate your lead generation with your CRM & Marketing Automation
  • Plan and design your follow up campaign (Email & Inside Sales) in advance
  • Make sure you create content (pictures, blogs, videos) and syndicate them on social media
  • Be polished, be interactive, be pro-active!

If you need help with creating a modern and 360-degree approach to luxury trade shows, contact us. We can help you do more than just shake hands and smile to attract the kind of prospects you need. Until then, good luck and have fun attending the shows!

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