Browsing Category:

Marketing & Public Relations

Articles Marketing & Public Relations Retail & E-commerce Technology

The Most Important Chinese Social Media Networks

January 23, 2018
chinese social media

A lot of the large luxury investment groups are already heavily invested in China. Apart from owning (often too big) retail networks, they are buying the reach of Chinese KOLs and celebrities and producing collections and holiday specials only to cater to the cultural tastes of their Chinese customers. Social media and specific high-end media buys are a huge part of penetrating this lucrative market.…

Continue Reading